DIGITAL MARKETING2018-08-05T08:43:14+00:00

Digital Marketing Services

  • Social Media Marketing.
  • Content Marketing.
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay-Per-Click Advertising (PPC)
  • Affiliate Marketing.
  • Email Marketing.
  • Radio advertising.

Digital marketing strategy is a subtle method. It helps a brand sneak into the systems of the customers and become their favorite before they know it.

The process too is subtle. It requires patience. You must develop the right interaction before you make the crucial call for action. So it is a journey from the first touch to the call-to-action. And between the two points lies the art of digital marketing. Businesses, in a bid to engage customers, are rapidly adapting to every digital marketing channel available. A major advantage with the digital marketing strategy is that it rests on the precise choices of the consumers. You can view the consumers for what they are, and what brands they are interacting with.

We help companies strike a conversation with their target audience with a strong digital marketing strategy. We do this by gaining a clear sense of:

  • The company’s objectives
  • The customer segment it is trying to serve
  • The values it stands for

We believe genuine digital marketing plans do not rely on luck. A marketer might get a few lifts here and there by throwing his net blindly. An effective digital marketing strategy has the potential to take a brand to the next level with a practical, actionable design. Digital marketing is rapidly expanding by the day, bringing under it a wider arena. Therefore we help your company to create a digital marketing strategy that is flexible enough to connect quickly with the next big trend.

Creating a winning strategy

It is easier for a marketer to gather data, but understanding which data points are relevant is important. We, at AARLEV, do not believe on random stakes when it comes to creating a digital marketing strategy. That is dangerous to a company’s online reputation in the long term. To benefit from newer opportunities floating on the digital space daily, a company needs a systematic digital penetration. Therefore it is crucial to have a comprehensive digital marketing plan as the base, on which all the vital online marketing activities can be built up.

The most important component of a great digital marketing plan is a solid framework, which can help a brand communicate with its target audience seamlessly through various digital channels. The digital marketing strategy needs to be focused and aligned with the objectives. However, a constantly changing digital landscape makes this a tricky task. Therefore we are always open to constant fine-tuning to see an increase in gains.

The key elements we consider when listening and observing, before formulating your digital engagement strategy is the type of consumer, or the section of the society that forms the consumer base. To us it is also important to learn the kind of things that influence your consumers which, in turn, depends on their locations. That will help us to understand currently which brands they have been associated with.

The next step is to find out how deep a brand can penetrate a particular consumer base, because that depends on their curiosity and inquisitiveness, and what their values are. Are they just observing or are willing to participate too? Watch out whether they are looking at committing to the brand; mark the factors which motivated them the most.

One of the best factors that influence a customer’s decision to go for a brand is the volumes of sales. We help you regularly assess the buzz a specific product or its entire brand has created in the market. Similarly we strive to ensure newer brand advocates are created with each social media campaign. This is done through a close watch on the general customer behavior and sentiment; whether he is actively contributing to your cause, and if not, whether there is negative sentiment that is preventing him from doing so. We consider each of these measures while creating a digital marketing strategy. It may seem like a lot of work, but the longevity it brings is worth the effort.

Social Media Marketing

We have one mission: To generate demand for your product or service. We at AARLEV believe organic engagement on social platforms matters a lot. So, for those who have a hard time getting lots of followers, we help increase your reach online organically using powerful tactics. Like creating engaging posts, integrating trending hashtags, launching contests, posting videos, etc. across social media channels- Facebook, Instagram, Twitter, LinkedIn, Quora and others.